Choosing the right listing agent can boost your sale price, shorten time on market, and reduce stress. Use the interview guide below to separate top performers from average agents.
Buyer Profile
Where do you expect my buyer will come from—move-up homeowners, first-time buyers, or investors?
Targeted Marketing Plan
Beyond the basic “5 Ps,” what specific, proactive steps will you take to reach that buyer segment?
Personal Value Proposition
What do you personally do—apart from your brokerage—to market listings and outperform average agents?
Home Preparation Advice
Which repairs, upgrades, or staging tips will maximize my home’s marketability and ROI?
Potential Objections
What is the biggest drawback buyers may see in my home, and how will you address it up front?
Buyer Incentives
Is a price adjustment, closing-cost credit, or home-warranty incentive warranted in my situation?
Look for an agent who goes beyond the standard “list-and-wait” approach and offers tactics such as:
Brochure or information box on the yard sign
QR-code sign riders drive traffic to a mobile-friendly listing page
Facebook, Instagram, and Google Ads targeting qualified South Florida buyers
Full-color highlight brochures for showings and open houses
HD video walkthroughs and 3D virtual tours syndicated to YouTube and major portals
Direct-mail postcards to move-up neighborhoods and renter databases
“800” info hotlines and text-for-details codes capturing buyer leads 24/7
Broker caravan with catered lunch or raffle to attract more agents
Interior highlight cards pointing out upgrades, energy features, and community amenities
Put a “For Sale” sign in your yard
Put the listing in the MLS
Put your home in print/online advertising
Put it on a broker caravan tour
Put it on a public open house schedule
A top-tier Realtor pairs these fundamentals with the proactive strategies above to drive more showings, stronger offers, and a quicker, smoother closing.
Print this checklist and use it during your interviews. Selecting a Realtor who meets these standards ensures you receive personalized, professional service and the highest possible return on your South Florida real estate investment.
